[{"data":1,"prerenderedAt":27},["ShallowReactive",2],{"media-open-categories":3,"media-detail-83":15,"media-detail-siblings-8-1":23},{"items":4},[5,9,12],{"id":6,"name":7,"app_code":8},8,"健康科普","KLJK",{"id":10,"name":11,"app_code":8},10,"行业资讯",{"id":13,"name":14,"app_code":8},9,"公司要闻",{"id":16,"app_code":8,"app_name":17,"category_id":6,"category_name":7,"title":18,"sub_title":19,"pbctn_date":20,"head_pic":21,"content":22},83,"珂蓝生命健康","从 ODM 到 ODBM：品牌方做问题肌护肤品，为什么要找懂品牌策划的工厂？","品牌方做问题肌护肤品，前期可能从一款精华、一款面霜或一款面膜开始。但真正进入经营后，品牌方要面对的是产品线结构、渠道讲解、包装视觉、卖点表达、复购设计和合规内容。","2026-08-04 11:22:00","https:\u002F\u002Fke-meng.oss-cn-hangzhou.aliyuncs.com\u002Fkm-cms\u002F0b966adc03db4998bc698f3ec5e5e5c7.jpg","\u003Cp style=\"text-align: left;\">品牌方做问题肌护肤品，前期可能从一款精华、一款面霜或一款面膜开始。但真正进入经营后，品牌方要面对的是产品线结构、渠道讲解、包装视觉、卖点表达、复购设计和合规内容。\u003C\u002Fp>\u003Cp style=\"text-align: left;\">如果工厂只负责生产，品牌方需要自己协调品牌策划、包装设计、包材、备案和内容表达，沟通成本高，也容易出现前后不一致。对希望长期经营的品牌方来说，懂品牌策划的 ODM\u002FODBM 工厂更有价值。\u003Cimg src=\"https:\u002F\u002Fke-meng.oss-cn-hangzhou.aliyuncs.com\u002Fkm-cms\u002F1d49b431cb684ce483342de1010d16e8.jpg\" alt=\"352ae90d8b2b416dbabca37fd3a57a2f.jpg\" data-href=\"https:\u002F\u002Fke-meng.oss-cn-hangzhou.aliyuncs.com\u002Fkm-cms\u002F1d49b431cb684ce483342de1010d16e8.jpg\" style=\"\">\u003C\u002Fp>",{"total":24,"page":24,"page_size":13,"items":25},1,[26],{"id":16,"app_code":8,"app_name":17,"category_id":6,"category_name":7,"title":18,"sub_title":19,"pbctn_date":20,"head_pic":21},1787302675902]